Ad:tech New York will be held November 3-6 at the New York Hilton. Ad:tech provides media, marketing, and technology professionals with the tools and techniques they need to succeed in a changing digital world. Its mission is to provide brand advertisers, agencies, portals, online publishers, and technology providers, an unparalleled forum that supports the exchange of ideas, experiences, new practices, emerging models, and expert opinion. It is more than a conference. It is a powerful community of on-site networking where attendees connect with vendors, colleagues, and friends. It provides a growing library of resources and online networking and learning opportunities.
The vendor exhibition hall offers a highly efficient one-stop opportunity to reach out and touch every type of technology employed in digital marketing today. You will find search marketing and optimization technology, metrics/analytics software, ad serving technology and networks, mobile marketing, affiliate programs, campaign management, data analytics, and much more.
Ad:tech will feature power panels, brand performance sessions, conversations on innovative and emerging platforms, as well as in-depth spotlights on four industry sectors. Sessions will include:
- The Emperor Has No Clothes: The Affluent Consumer Online – A Market in Search of a Product?
- The Thrill of Victory and the Promise of Engagement – The Online Sports Enthusiast
- Road Warrior Nation – The State of Online Travel
- Financial Services
Jon Klein, President of CNN/U.S., will present a keynote presentation offering his perspectives on the future of news in the digital universe. He will discuss the roles television and online media platforms will play in the future.
Keynote Roundtables will feature IAB President and CEO Randall Rothenberg as he moderates a panel of executives from BabyCenter, Unilever and Group M Interaction. Samantha Skey of Alloy Media + Marketing will lead a panel of Millenials on what clicks with this savvy group and their wide network of friends. Paul Woolmington, Founding Partner of Naked, will debate the big brand idea with forward-thinking executives from Google, R/GA and Nike.
Ad:tech New York will take place November 3-6, 2008, at the New York Hilton, 1335 Avenue of the Americas, New York, NY 10019. For registration and more information visit the web site at: http://www.ad-tech.com/ny.
