Ad:tech Chicago will bring attendees to the Navy Pier September 1st & 2nd for panel sessions, workshops, and keynote speakers to learn about today’s digital marketing industry. It will be an opportunity to discover the tools and techniques needed to compete in a changing marketing world including online video, social networks, mobile marketing, and digital out-of-home advertising. Ad:tech’s mission is to provide brand advertisers, agencies, portals, online publishers, and technology providers an unparalleled forum to support the exchange of ideas, experiences, new practices, emerging models and expert opinion.
The exhibition hall will offer attendees a one-stop opportunity to touch every type of technology employed in digital marketing today including search marketing and optimization technology, metrics/analytics software, ad serving technology and networks, mobile marketing, research, affiliate programs, campaign management, data analytics, and much more.
Conference sessions will be geared to bringing real value and take-away tips and tricks that provide a measurable return on your investment. Keynote speakers will share frontline experiences and an executive level perspective. Panel discussions will focus on best practices and economic opportunities. Hands-on workshops will deliver immediate, take-away value.
Session tracks will include:
· Consumer Behavior: Bring the elusive consumer into clearer focus in these sessions packed with insightful data.
· Case Studies: Advertisers, agencies and technology leaders provide in-depth analysis of a range of digital media case studies focusing on social media, location-based targeting and more.
· Search: ad:tech is partnering with SEMPO, the premier organization supporting search engine marketers, to bring you the current techniques, best practices and emerging trends for SEO, SEM and local search.
· MobileMix: A new series launched at ad:tech San Francisco returns with advice on how to integrate mobile into your campaigns, how to engage social users on mobile devices and how to track your campaign’s success.
Ad:tech Chicago will be held September 1-2, 2009 at the Navy Pier, 600 East Grand Avenue, Chicago, IL 60611. For registration and more information you can visit their web site at http://www.ad-tech.com/chicago/adtech_chicago.aspx or contact ad:tech expositions, 1100 Larkspur Landing Circle, Suite 255, Larkspur, CA 94939. E:mail: info@ad-tech.com.
